One of the great things about Tumblr is the queuing functionality, which allows you to edit and schedule posts in advance. If you decide to tag a post as #yolo, for вЂњyou only live once,вЂќ itвЂ™s probably a good idea to also include a few more intuitive tags, such as вЂњbucket list,вЂќ вЂњgoals,вЂќ and вЂњaspirations.вЂќ

Think of it this way: If youвЂ™re searching for this post on Google, what words would you use to describe it? For example, if youвЂ™re a fashion brand posting a picture of a model on a runway for fashion week, your tags should be along the lines of #model, #runway, and #fashionweek. While itвЂ™s tempting-and fun-to use witty colloquialisms, the best tags are usually the most literal and descriptive of the content. And donвЂ™t be too hasty with your choices. Getting your content shared across Tumblr relies heavily on tagging, so make sure to include tags with every post. So while you should focus on publishing your own original content, you should also spend a good amount of time curating relevant content from others that your audience might find intriguing.

As with all of your social media efforts, by keeping an eye on what your audience is responding to and what theyвЂ™re not, you can continue to reframe your approach accordingly.ДЄlso keep in mind that Tumblr is dedicated to people sharing what they think is cool and interesting. Play around with different pieces of content and see what combination excites your audience the most. One of the first things youвЂ™ll notice about a great Tumblr is the use of visuals-in other words, photos, photos, photos! Tumblr supports big, compelling visuals, so donвЂ™t be afraid to start using that Instagram app! In addition to your shutter obsessions, Tumblr is a great platform for many other styles of content-short-form, long-form, memes, and more. If you see anything you like, you can вЂњreblogвЂќ it with a single click, and your followers will see it as well. Using the dashboard functionality, you can add followers, search вЂњtagsвЂќ (e.g., вЂњPR,вЂќ вЂњbranding,вЂќ or вЂњReal Housewives of New JerseyвЂќ), and scroll through the content posted by the people and brands youвЂ™re following. It also offers a variety of design вЂњthemes,вЂќ which let you create a page that best supports your brandвЂ™s image and the types of content you plan to post. Unlike many other social media platforms, Tumblr allows you to post a wide variety of content types, ranging from text and photos to video, audio, and links. Looking to take the plunge? Here, we provide a cheat sheet on the best ways to use Tumblr to ensure youвЂ™re reaching-and exciting-your audience. While itвЂ™s usually not the first social media platform brands choose to engage with, it offers unique opportunities to reach new audiences with its design and content capabilities. Once youвЂ™re satisfied with the performance of your current platforms, itвЂ™s a great time to expand your social media presence. And youвЂ™ve begun to monitor your social media presence through analytics tools.

YouвЂ™ve been engaging with your audiences across your various platforms.

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